Monday, August 14, 2006

CHART Speakers Highlight Critical Need for Training.

This article, published in Nation's Restaurant News points out MANY interesting facts!

1. Better-trained, longer-retained employees bring in more business. That should sound familiar in more ways than one!

2. Businesses employing hourly workers are hiring! In the past 9 years, hotel employment is up 5%. That's huge considering what happened to travel as a result of 911. In the same time period, Restaurant hiring is up 20%. And the Health Care Industry, expected to soon outpace Restaurants and become the second largest US employer of hourly workers is up 25%.

3. Competition for the best hourly workers is going to increase. As one of the speakers quoted below says; "Your competition is not just the restaurant or hotel across the street," she said. "We're all looking for the same workers."

4. Companies that retain their employees offer more training and management development.

If you're looking to be competitive in any marketplace that uses hourly workers, you've got to have solid training. Based on well-documented predictions, Latinos will soon own the majority of those jobs.

TV Trainer is in business to help you "faster-trainer and longer-retain your valuable Latino employees."


Craig Evans for TV Trainer.
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HR & Service

CHART speakers highlight critical need for training.
By Dina BertaLAS VEGAS (Aug. 14).

Trainers are critical to hospitality businesses that want to stay competitive as the industry expands, operators and researchers told the 400-plus attendees at the 72nd semiannual conference of the Council of Hotel and Restaurant Trainers.

The three-day event held recently at the Renaissance Las Vegas Hotel here focused on strategies to improve training skills, develop management and win more support for such programs from supervisors. CHART is a nonprofit professional organization whose more than 600 members represent multiunit restaurant and hotel companies.

When employees who are well-trained feel good about coming to work, customer satisfaction scores go up, said Colin Reed, chairman and chief executive of Gaylord Entertainment Co. in Nashville, Tenn. (See:
Caputo: Workers with good character take care of guests and each other HR Happenings (8/14/06) ).

"When that happens, you see a correlation with profitability," Reed told attendees.
"You're profitable when customers come back. Retention of our people makes our customers happy. They come back, and we make more money."

Reed was one of four executives on a Presidents' Panel session during the conference. Joining him were Kathleen Wood, president and chief operating officer of 48-unit Raising Cane's Inc., based in Baton Rouge, La.; Walter Isenberg, president and chief executive of Sage Hospitality Resources LLC, a Denver-based company that operates 50 hotels under the brands Starwood, Marriott and Hilton; and Eric Anders, president and co-founder of Agoura Hills, Calif.-based Wood Ranch BBQ & Grill, a 10-unit chain in Southern California.

The panelists encouraged CHART members to be proud of the work they do and to not be afraid to ask for the funds to do it. "Never apologize for what you do," Wood said.
"I've seen trainers go into executive groups and apologize for needing money. ... Be confident about what you do, because what you are doing is providing a valuable aspect to the organization."

Training is becoming more important as competition in the industry heats up, Teresa Siriani, president of Dallas-based People Report, said in another session. Job growth in hotels has grown by about 5 percent in the past nine years and, in restaurants, by 20 percent.

Health care, however, grew by 25 percent in that time period, she noted. As baby boomers age, health care is expected to outpace the hospitality industry in job growth and move past the restaurant industry as the second-largest employer in the country, after the government, Siriani said. "Your competition is not just the restaurant or hotel across the street," she said. "We're all looking for the same workers."

Companies that retain their employees offer more training and management development, Siriani said, citing People Report data. The firm tracks human resources practices for member companies.

Also during the conference, CHART recognized Gaylord's Reed with its Commitment to People Award. The honor is given to an executive who has demonstrated a commitment to training and developing employees.

E-mail the author at:
dberta@nrn.com



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